Bestsellers Under $30

  • VIBRANT, BLENDABLE COLORS

    The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color.

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  • ILIA - Lip Wrap Reviving Balm

    Lip Wrap Reviving Balm Quenches Lips On First Glide, Wrapping Them In A Hug Of Hydration That Lasts. Lips Instantly Look Smoother + More Plump With A Soft Sheen.

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  • We are passionate about empowering women through carefully curated beauty and fashion products that elevate their confidence and style.

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Our mission is to inspire women with thoughtfully selected American products that blend beauty and fashion for a transformative experience at the best price.